Welcome to our Serbian grocery store, where we bring a taste of Belgrade to the bustling streets of Brooklyn. As you step inside, you’ll be transported to a world of rich flavors, bold spices, and warm hospitality.
Our store is a labor of love, born from our desire to share the foods and traditions of our homeland with the diverse communities of New York City. Whether you’re a curious foodie or a homesick Serbian, we have everything you need to create authentic meals that celebrate our culture.
Let’s take a journey through our store, aisle by aisle, and explore the delights that await.
First, we have our produce section, where you’ll find fresh vegetables like ajvar peppers, zucchini, and onions. These are essential ingredients for many traditional Serbian dishes, such as stuffed peppers and sarma (cabbage rolls).
Next, we have our meat and deli section, featuring high-quality meats like cevapi (grilled sausages) and suvo meso (smoked beef). We also have a wide selection of cheese, including kajmak (a creamy, tangy spread) and feta.
Moving on to our pantry, you’ll find shelves stocked with staples like ajvar (a roasted red pepper spread), ajvar relish, and a variety of jams and preserves made from fruits like quince and raspberry. We also carry traditional Serbian snacks like burek (a savory pastry filled with cheese or meat) and kiflice (flaky, crescent-shaped pastries).
Last but not least, we have our bakery section, where you’ll find fresh bread and pastries baked daily on-site. Our most popular items include pogača (a round, crusty bread), krofne (Serbian donuts), and gibanica (a savory cheese pie).
But our store isn’t just about the food – it’s also about the people. We take pride in our friendly, knowledgeable staff who are always happy to answer questions and offer recommendations. And if you’re lucky, you might even catch one of our impromptu cooking demos where we share our favorite recipes and techniques.
We hope you’ve enjoyed this journey through our Serbian grocery store, and we can’t wait to share more with you in person. Whether you’re stocking up on staples or trying something new, we invite you to join us in celebrating the rich flavors and traditions of Serbia. Dobrodošli! (Welcome!)
